The Greater Depression Is Upon Us
by Darell on July 15, 2011
in Recent Posts
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The phrase “Greater Depression” was coined by Doug Casey a decade or so back, as a way of describing the economic crisis he foresaw as inevitable, and which is now materializing.Doug Casey now believes that the unfolding crisis is going to be even worse than he first imagined, and the longer the rest of us at Casey Research study the tea leaves, it is hard to disagree that the Greater Depression is still ahead.Consider:
I’m convinced that nearly everything about today’s world is going to change over the coming decade… much of it for the worse.But that doesn’t mean that people – you – can’t come through this in more or less good shape, just as our parents and grandparents made it intact through the last Great Depression. Pay attention and take action, and you’ll do far, far better than most.Some investment ideas…First and foremost, protect yourself against the collapse of the U.S. monetary system. It is not as simple as ducking into the nearest coin store and loading up, though that should certainly be one part of your strategy. Between now and the endgame that leads into what we can only hope will be a new money based on something tangible, there will periodically be opportunities to make big moves with your portfolio.As Doug also likes to say, you should do whatever you want in this world, as long as you are willing to accept the consequences. If you are willing to risk going down with the ship, then do nothing.Some other investible ideas…
The bottom line is that while the scale of the crisis is beginning to become more widely apparent, and reading and thinking about it can become fatiguing for those of us who have been on this story from the beginning, the base case for a Greater Depression is fully intact. We need to gird our loins and continue to take active measures to prepare – with the caveat that even in this base case, there are prudent measures you can take to ensure that not all your eggs are in one basket.Regards,David Galland,
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OK…Tell Us More About This Affiliate Marketing Thing
by Darell on July 15, 2011
in Recent Posts
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The Future for Affiliates: Part 2 Leveraging Your Expertise
by Darell on July 5, 2011
in Recent Posts
Jul 2, 2011
by Billy Kay
In Part One I reviewed the challenges facing affiliates and the reality that adaption is the only way to survive. So if you’re an affiliate wondering about your future options, I recommend that you become your own network/affiliate/OPM/merchant. It’s actually easier than it sounds.
Forget promoting every merchant under the sun. I’d hesitate even promoting a general niche, like sporting goods. If you as an individual were searching for a new baseball glove, and the search results showed the normal results (e.g., the famous name sports sites and a few unknowns) do you keep searching for your own generic sports site? And just like the coupon model I mentioned last time, you’d still have to belong to every sports merchant on every network.
My advice? Pick one item, for example “pink pajamas.” (remember the pink pajamas?) and make yourself the go-to authority on it. Blog it! Tweet it! Facebook it! When people hear your name, they should think pink pajamas.
First, using “pink pajamas” as an example, get a website with those words. Next, using the Google keyword tool, find the exact words people use in searches and plan your web pages based solely on those keywords. If people are searching for “pink pajamas for people with short legs” use that as a basis for a web page. You don’t decide what a web page contains. You let the searches decide. You find out what they search for and create a page that answers their search queries.
Next you need to find pink pajama merchants. Compare at least a dozen. Decide the best for commission rates, cookie durations, terms of service, management, and get started with them.
Contact the merchant prior to applying to the program and tell them your plans. The fact that you contacted them puts you ahead of most of their affiliates. The merchant will remember you, be inclined to help you, and suggest things they know work. You now have a relationship with a merchant and that’s one of the most important things to have in affiliate marketing.
Once the merchant approves you, contact your rep at their network and tell them your plans. Since the network makes money when an affiliate generates a sale from one of their merchants, you now have another important friend in the business.
Now, stop and re-read the last two lines. I can’t stress enough how important it is to have the merchant and the network working towards your success. It changes the game exponentially in ways most affiliates never imagine!
Next, learn the basics of a website that converts. If you made a page for “pink pajamas for boys with short legs,” that’s the only content that should appear on that page. You do not want a banner for Priceline’s latest offer for Las Vegas on this page. Imagine you owned a brick-and-mortar store, and of all the pink pajama stores in the world, someone came into your store. You want to convert them into a sale, so you don’t distract them with anything other than what they came in for. They came in for short-legged pink pajamas. That’s what you tell them about.
Let them browse first. That means having some thumbnail graphics of the available choices, and then they click through to the product description page. There you tell them everything about the item you can get so they can make an informed decision now!
Even if you’re not a coupon site, give them a reason to buy now as opposed to later. Maybe your merchant has a coupon already. If not, ask for one. Look at the merchant’s page. Even if they don’t have an actual coupon, they almost definitely have a sale going on. For example, Summer Sale, Graduation Sale, or Christmas Sale are common options for most merchants. Also, look to see if they list “Suggested Price” and “Our Price.” If so, use it to your advantage on your own site.
Proven sales closers are an actual coupon (e.g.,10 percent off today), a seasonal sale (e.g., “Our annual summer savings sale is in full swing”), or comparing your “low price” to a suggested retail price. I can’t think of any merchant that doesn’t offer one or more of these options.
Lastly, check your link! Make sure it goes to the right page on the merchant’s site. Follow the merchant’s order process all the way through (e.g., until the buyer needs to supply credit card information) to make sure there are no surprises.
After all that, you still need to work on a back-up plan. Pick a second merchant on a second network and repeat the process. Now you have a merchant and a network working for you. You have a site that works. What comes next?
It’s time to tell the world. Create a pink pajama blog. Make the item sound fun, useful, and necessary. Send the blog visitor to your site. Pre-screen them, and send them off to the merchant. If your blog is fun and informative, the visitor will bookmark it and you can have repeat business just like a merchant!
Next you can create a separate pajama profile on Twitter and Facebook. This is not the normal profile for your family and friends where you tell them what you had for dinner. It’s strictly a profile for pink pajamas. Blog, tweet, and update Facebook at least once daily. Decide why you follow certain people on Twitter and emulate them. Their posts are probably upbeat and informative, making you want to click through to their website.
Search Twitter and Facebook for pajama keywords and friend those people. If you did it right, those people will tell their friends… who will tell their friends… and in no time you will be the go-to pink pajama authority.
Start with this, then little by little grow your brand. Add a third merchant. Add a blue pajama website. Or do what I do. Repeat the whole process with something totally different than pajamas. Become the authority of doorknockers.
In case you missed it, you have a website for pink pajamas. Since that’s all that you promote, you will rank well on the search engines by default. You only have to deal with a handful of merchants who are rooting for your success and helping themselves by helping you. The networks are on your side. Your niche is not saturated with thousands of other competitors. You’ve become the pink pajama darling on the social networks. Even people who don’t wear pajamas are re-tweeting you!
Success breeds success! You become the merchant’s best converting pajama affiliate. You get a commission bump. Better cookies. You get to the point where you can call the OPM’s private cell phone while he’s at dinner for a special coupon code you need tonight. You are… successful!
You duplicate your pajama success with doorknockers. Your network rep calls and asks if you could do the same thing you did with pajamas for a leather belt merchant if he gives you a great private offer. And so on and so on.
That’s how an affiliate adapts. That’s how an affiliate survives in this environment.
What are you doing take control of your future?
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The Future for Affiliates: Part 1 Overcoming Hard Times
by Darell on July 5, 2011
in Recent Posts
Jul 1, 2011
by Billy Kay
Unfortunately for affiliates, the last few years have seen many, mostly detrimental, changes in the affiliate marketing channel.Networks became affiliates themselves, failing to see the obvious conflict. The bad players (like cookie thieves) multiplied and got smarter. Merchants opened up other profit channels and partnerships, making what we affiliates refer to as “leaks” the norm. Then there’s state governments’ pursuit of nexus, which put many affiliates out of business as retailers pull out of states that pass the so-called “Amazon tax.”
Perhaps most frustrating is the loss of affiliate advocates as they move on to new ventures. It seems that affiliates are under attack from every direction. No one seems to grasp that without “affiliates,” there’s no “affiliate” marketing.
So what are an affiliate’s option nowadays?
1. Encourage advocates, like the Haikos, the Donuts, the Scooters, to come back and motivate the rest of the affiliates.
2. We can head over to the dark side. Raise your hand if you ever thought of buying an email list, spamming it, and not caring? After all, you know someone else who does it and cleans up!
3. We can educate the merchants, networks and affiliates. Haven’t we done that for twenty years now? These people are not stupid. They know what they’re doing. That’s why they run the network or the merchant program. They get paid to make the company money.
4. Our last option (and the only one that makes sense) is to adapt.
After 20 years in the business, here are a few suggestions you can take or leave as the mood strikes.
First and most importantly, avoid the coupon/rebate model. Unless you have a better idea than the established ones (who I won’t name), you’re wasting your time. That model was saturated years ago anyway. Plus, as a coupon/rebate site, you have to list every merchant on every network. So every time a network or merchant makes an unfriendly affiliate decision, you have to swallow your pride and accept it.
Second, pay attention and learn about the current issues. What’s your state’s position on a nexus tax? Could your favorite merchant be bought out by another merchant you dislike? Make it a point to read forums, blogs, and sites like ReveNews.
Once you’re familiar with the issues, decide where you stand on them, and how important each issue is to you. A simple example is website leaks. Ideally, if you do all the work to attract a visitor to your site and then send them off to “Merchant A,” that merchant should not have any links off their website.
Finally, think about the sites you visit “as a person,” not as an affiliate. How many sites do you visit that don’t have any external links? My guess is none. There’s a way to look at it that makes sense: If you get a visitor looking for “pink pajamas,, and you send that visitor to Walmart’s pink pajama section, and that visitor clicks out of Walmart through a 1-800-Flowers Mother’s Day ad on the Walmart site. Maybe that visitor wasn’t serious about the pink pajamas to begin with.
Think about your own habits again. How many searches do you do daily with absolutely no intention of being a buyer that day? At least a dozen? Your job is to bring them in – and set a cookie – which you did! Be proud of your accomplishment! There’s probably 500,000 search results for “Pink pajamas”, and they clicked YOU! Take a bow!
Tomorrow: In Part 2 I’ll review how to leverage your expertise!
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I’ve Seen the Proof, Have You?
by Darell on July 4, 2011
in Recent Posts
People are getting sick and tired of guru rip-offs.
Products that only half-work, sold to you via pathetic “proof.”
Go here and check out real proof >>>http://bit.ly/jwcwMB
You won’t be sorry.
Nigel Richards is selling a killer software that drives traffic like crazy.
Doesn’t matter where you do business—Clickbank, Plimus, PayPal, etc.
Your affiliate accounts are gonna be stuffed with traffic.
And that means commissions and that means fun!
Once you see the proof you’ll agree it’s quite astounding.
You won’t find anything like this on the Web.
No fake screenshots, no photo shopped millionaires.
This system is quite the performer and you can take a closer look at how it does so now >>http://bit.ly/jwcwMB
The world’s unemployment lines are filled with people who stood around waiting for an opportunity out of fear and timidity.
This is your chance to grab a copy of a breakthrough software and finally kick some butt in life.
Many marketing pros are going to have to rethink the 21st Century once this catches on.
They’ll want in bad and so should you.
If you’re already living large as an affiliate marketer, then I guess you’ll be leaving now.
As the old Irish cops used to say in the movies…
“Move along now. Nothing to see here.”
You’re just eliminating yourself from competition.
And if you’re a newbie, you don’t need any affiliate marketing know-how at all.
Thirty-two seconds sets the system up and aligns it. Then let the traffic flow, the commissions swell and the music play because you don’t have to do squat, unless you want to.
Hope you make the right move.
Nigel is waiting for you on the inside >>>http://bit.ly/jwcwMB
To Greater Success!
Darell B. Provost



CA passed a law taxing out-of-state retailers with CA affiliates. Amazon terminated affiliate’s including Tim Ferris who lost a five figure monthly income.
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